there are many mis-conceptions in the market place, as to what is the difference between a webcast & webinar. at batipi, we define the webcast as a live event, streaming live video and/or audio from the live event to your remote audience. meanwhile, a webinar is a focused around a powerpoint presentation initiated remotely (could be even from your desktop) and delivered to a internet audience.

so what defines a webcast?

as per the definition of wikipedia… “a webcast is a media file distributed over the internet using streaming media technology. as a broadcast may either be live or recorded, similarly, a webcast may either be distributed live or recorded. essentially, webcasting is “broadcasting” over the internet.”

top 5 reasons why webcasting is good for business:

1- speed of delivery

deliver a live message to a targeted audience of unlimited size in real time.

2- value of going green

webcasting is highly cost effective, especially compared to the cost of travel.

3- control access

registration and passwords enable complete control over access to webcast information.

4- convenience for customer

free of place or time constraints, archived webcasts may be used at any time, from any online terminal.

5- measure demographics

assessing the impact of a webcast initiative is easy, immediate, and totally accurate: track how many attended, who they were, & where their from.

how webcasting works:

recording event:

video or audio content is recorded at the source.

capturing the stream:

content is compressed, then transferred to “streaming media” software.

converted media:

content is coded and integrated with other project elements (like slide presentations, user log-in and more), then “packaged” for the web.

program distribution:

once ready, the program is distributed via specialized servers onto the internet - either live, or stored for later access.

play webcast live:

realplayer or windows media player, converts the data stream from webcast servers to a viewing or listening experience on the user’s computer desktop. that’s it! your webcast is ready!

example’s of webcasts:

example 1- live video to webcast audience

• click “launch archived webcast“
• custom registration page with branding
• includes built-in chat system to handle live Q/A

example 2- live video webcast of shareholder meeting

• click “windows media high video”
• click “skip registration” if prompted
• includes synchronized slides

example 3- video webcast townhall

• if prompted click “windows media high res”
• includes question manager
• includes synchronized slides

example 4- video only webcast

• video only webcast, no slides
• branded player

for more information about webcasting technology, call one of our consultants today!

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